Codifying the visual identity and branding for the Coding Programme in Albanian, encouraging youth to enter the world of technology through practical means

Visualization
The Coding Program is a training program aimed at qualification and the retraining of jobseekers and purposefully unemployed jobseekers rapid integration in the labor market, in the field of programming.

Our work practice always guides us into finding solutions that speak right through the heart of the matter. We wanted younger people to join this programme, and we thought of implementing a youthful approach to the project.

The designated color palette draws inspiration from futuristic aesthetics , with sharpened fonts and strong and minimalistic colorization.

Campaign
The Coding Programme offers a qualificative programme for everyone interested in the field of programming. We aimed to reach out in the same style of the nature of this program to anyone who would be interested. The main focus relied on youth and the proclivity to learn fast these valued skills so the visual language aimed to mimic the same coding visuals into something more dynamic, and inviting.

Even though youth was a main target, passions can sprout at any age so we had to keep in mind a fully inclusive attitude while presenting this campaign throughout the city and social media outlets.