We ran national campaigns for two years encouraging young people to apply to VET schools in Albania
One of the prime necessities of the education system in Albania is to offer new courses and programs that rely on the practical side of education. The focus of this project was clear: a professional education guarantees a successful career. It is always a pleasure to work with young people and a set of different media, expanding this way of reachability and inspiring change.
This project had set a definitive goal of inviting young people to consider and apply to VET schools around Albania. This vision materialized through a dynamic campaign that effectively conveyed our invitation.
Visualization
The main focus was showcasing the message in a direct and approachable manner. Through interactive content, posters and designed material we were able to convey through visual metaphors and inviting and uplifting slogans this amazing opportunity for the Albanian youth. We relied on simplifying the visuals so there would be a youthful, fun and playful perspective to them.
Communication
One must go where the target is, but the target is rooted in many places, online and offline. Our approach involved close collaboration with our interest base to ensure a well-rounded and impactful communication strategy.
Through our research and strategy, we developed the important messages of considering the VET schools as a prosperous opportunity, letting off the stigma associated with these establishments, and reaching out to girls in Albania to apply and engage in professional education.
Focusing on Content
One of the aspects of our work was to show how accessible and straightforward the application process is and the benefits derived from studying in VET Schools. We ran several campaigns on different social media platforms and created visual content amalgamating the route of shaping passion into a sustainable profession.
Meanwhile in the first year we went with a straightforward and apt slogan “Arsim Profesional - Punë e Sigurt”: It reassured students all over Albania to imagine their futures with great skill and working in their favorite setting while providing for themselves. In the era where futures seem unstable, pursuing such a path would provide great comfort and we accompanied this message with visual testimonials by actual students.
One of the prime necessities of the education system in Albania is to offer new courses and programs that rely on the practical side of education. The focus of this project was clear: a professional education guarantees a successful career. It is always a pleasure to work with young people and a set of different media, expanding this way of reachability and inspiring change.
This project had set a definitive goal of inviting young people to consider and apply to VET schools around Albania. This vision materialized through a dynamic campaign that effectively conveyed our invitation.
Visualization
The main focus was showcasing the message in a direct and approachable manner. Through interactive content, posters and designed material we were able to convey through visual metaphors and inviting and uplifting slogans this amazing opportunity for the Albanian youth. We relied on simplifying the visuals so there would be a youthful, fun and playful perspective to them.
Communication
One must go where the target is, but the target is rooted in many places, online and offline. Our approach involved close collaboration with our interest base to ensure a well-rounded and impactful communication strategy.
Through our research and strategy, we developed the important messages of considering the VET schools as a prosperous opportunity, letting off the stigma associated with these establishments, and reaching out to girls in Albania to apply and engage in professional education.
Focusing on Content
One of the aspects of our work was to show how accessible and straightforward the application process is and the benefits derived from studying in VET Schools. We ran several campaigns on different social media platforms and created visual content amalgamating the route of shaping passion into a sustainable profession.
Meanwhile in the first year we went with a straightforward and apt slogan “Arsim Profesional - Punë e Sigurt”: It reassured students all over Albania to imagine their futures with great skill and working in their favorite setting while providing for themselves. In the era where futures seem unstable, pursuing such a path would provide great comfort and we accompanied this message with visual testimonials by actual students.