Three artisans, three new brand identities, and campaigns dedicated to enhancing the importance of traditional handwork and promoting cultural heritage through self-starting/family initiatives

The overall goal of this project and our collaboration with URI is to inspire and promote possibilities for local socioeconomic development through the appreciation of cultural heritage, the involvement of interest groups (artisans), and vulnerable groups in the craft industry sector.

Having a brand identity gives the business a personality that will be recognized and provide a notion of what to expect from this brand. This will allow the artisans to build a solid and reliable customer base, improving the market value of the artisans' work and promoting a quality relationship with all stakeholders of the goods they offer.

Furthermore, having a brand identity divides it from comparable ones, boosting the likelihood of visibility under one name. Of course, this is only the first criteria to develop an original brand; the context, target audience, communication channels, and promotion technique are all significant.

Three artisans, three brandings, and enhancing the ways traditional crafts find their way in our times. The examples are End e Thur, Kostrista Ceramics, and Top Reina Atelie.