Foresta is a bar and event space nested within the trees and leaves of the Artificial Lake Park in Tirana.
“Meet me on another plan” was the initial concept for Foresta bar, and from there the visual identity took off - melting together the wish to create a harmonious man-made space with nature.
There is a natural blend of greenery and architecture connected to the concept of this space, being a place of reunion of architecture, art and environmental awareness.
We wanted to translate this topos into a visual, starting with delineating a grid that slowly morphed into a green persuasion. The grid also spells itself out into different interior compositions within the bar, so as to create a clear idea of its identity.
We developed many options for this amalgamation, considering that it would also feed the merch and menu design, finalizing visual identity into a signature look that can be used in different aspects of the everyday operations at Foresta.
“Meet me on another plan” was the initial concept for Foresta bar, and from there the visual identity took off - melting together the wish to create a harmonious man-made space with nature.
There is a natural blend of greenery and architecture connected to the concept of this space, being a place of reunion of architecture, art and environmental awareness.
We wanted to translate this topos into a visual, starting with delineating a grid that slowly morphed into a green persuasion. The grid also spells itself out into different interior compositions within the bar, so as to create a clear idea of its identity.
We developed many options for this amalgamation, considering that it would also feed the merch and menu design, finalizing visual identity into a signature look that can be used in different aspects of the everyday operations at Foresta.