In June 2023, after an eight-year absence, the Albanian National Folk Festival returned with much anticipation. Entrusted with curating every visual aspect of this long-awaited event, Kube Studios embarked on a journey to create a visual language that navigates across mediums and languages, different generations, and the mixture of local and international public.
The Visual Identity
The first step was to create a symbol representing the festival's institutionally.
For over five decades, the National Folklore Festival in Gjirokastra has been synonymous with one iconic image: Abdurrahim Buza's painting 'Albania Dances.' While this timeless artwork served as our foundation, we sought to reimagine it through a contemporary lens, breathing new life into its essence. Thus, we designed a cohesive logo with unique color schemes and graphic elements.
From this starting point, we developed a more contemporary visual language for the 2023 Albanian National Folk Festival edition and designed all communication and promotional materials.
The Visual Identity
The first step was to create a symbol representing the festival's institutionally.
For over five decades, the National Folklore Festival in Gjirokastra has been synonymous with one iconic image: Abdurrahim Buza's painting 'Albania Dances.' While this timeless artwork served as our foundation, we sought to reimagine it through a contemporary lens, breathing new life into its essence. Thus, we designed a cohesive logo with unique color schemes and graphic elements.
From this starting point, we developed a more contemporary visual language for the 2023 Albanian National Folk Festival edition and designed all communication and promotional materials.