A visual-based campaign focused on protecting natural landscapes, local produce, and protected areas in Albania
After working closely with the concept and branding of NaturAlbania, an offspring project of AICS, we also developed communication materials for the Never Over Campaign, entailing a strong focus on local produce and valued professional and non-urban culture. This project was also in the same line as the “Italy Tells” project, and it is a sequel; we built on the campaign by expanding and emphasizing the importance of protecting and caring for the landscapes/environments where local produce and wildlife grow.
Never Over
It is still detrimental to understand the necessity of safeguarding protected areas and rural landscapes, so we created a direct slogan that reflects the urgency and directness of the matter.
The conceptualization of the mainframes of this advertising campaign relied on the Renaissance tableau, composing a linear, clear, and potent image of these areas by combining them with a specified character that serves or enjoys nature.
All the details are implemented in a studio session and assembled to focus on the main character as the main signee of the environment. We used a studio with the same cinematic flair to provide qualitative and aesthetical images reflecting the themes.
After working closely with the concept and branding of NaturAlbania, an offspring project of AICS, we also developed communication materials for the Never Over Campaign, entailing a strong focus on local produce and valued professional and non-urban culture. This project was also in the same line as the “Italy Tells” project, and it is a sequel; we built on the campaign by expanding and emphasizing the importance of protecting and caring for the landscapes/environments where local produce and wildlife grow.
Never Over
It is still detrimental to understand the necessity of safeguarding protected areas and rural landscapes, so we created a direct slogan that reflects the urgency and directness of the matter.
The conceptualization of the mainframes of this advertising campaign relied on the Renaissance tableau, composing a linear, clear, and potent image of these areas by combining them with a specified character that serves or enjoys nature.
All the details are implemented in a studio session and assembled to focus on the main character as the main signee of the environment. We used a studio with the same cinematic flair to provide qualitative and aesthetical images reflecting the themes.