There is a strong connection that dates long between Albania and Italy. The desire and passion for the Italian spirit has always been driving a Ferrari turbo engine that still keeps fueling and pumping strong emotions.

In a time when Albania was an isolated country, from the other side of the sea, there was the “American dream”; the land of pizzas and pastas, the land of cars and football, the land of Milan, Juventus, Vespa, Sanremo...oh I forgot the mozzarella, parmigiano, etc :P. The posters or pieces of magazines with images of the Italian football teams or pizzas, Ducatis, were sticked on the house walls as decorations. Some of them still do ;)

Being connected with Italy was a vital strong desire. People would do anything in order to watch the Italian TV channels, Albanians had to invent devices and specialized antennas. The local government was scrambling the signal and modifying the televisions in order not to be able to receive anything else except our national channel.

Everybody remembers the energy and work of days after days trying to make a better antenna, directing it across the Adriatic with the hope to get a clear view of RAI.

In that particular moment, as the noisy scrambled image was clearing up and the Italian voice was being heard in TV, an explosion of joy would fill the room and anybody's face. It was a magical moment.

With this TVC we want to transmit a little bit of that emotion.