Kube Studios was commissioned by the Albanian Government to develop the creative concept, name, and visual identity for Soundscapes of Albania — the national pavilion presented at the Future Hospitality Summit in Dubai, one of the most prominent global gatherings in the hospitality and investment sector.
Conceived as a record station, the pavilion invited visitors to explore Albania as one would browse through vinyls — discovering unexpected stories, places, and projects that together compose the country’s evolving rhythm.
Kube Studios led the branding, spatial graphics, editorial design, and video production, crafting an immersive narrative that intertwined design, sound, and storytelling.
The pavilion’s centrepiece — a custom-designed vinyl — offered a sonic journey through Albania, blending natural sounds, traditional melodies, and contemporary compositions to evoke the country’s landscapes and cultural identity.