We worked on the branding, the visual identity, signage, and overall visual communication for Trita Hospital in Albania
Naming
Originating from the Illyrian goddess of health, the hospital, also a legacy to Dermo Life, expanded its operations and the standard of medical service. Therefore, offering such a name seemed rooted in our culture, represented growth, and aligned wonderfully with the hospital's visual identity.
Slogan
We offered many poignant slogans, but the one that fit perfectly with the hospital's mission and the overall visual language was "Dedicated to life." It is an all-encompassing phrase that purely communicates the mission and values of Trita Hospital.
Visual Identity and Signage
The research process of finding universal symbols for healthcare sometimes brings surprising challenges, but our thought path was consistent with the brand and what it represented. We offered the journey of the sun and a hug (symbols for life and care) into a merged visual component accompanied by a circular object at the top as a representation of universality. That element can be updated and shifted second to each department, be it a heart for the cardiology department, etc.
Naming
Originating from the Illyrian goddess of health, the hospital, also a legacy to Dermo Life, expanded its operations and the standard of medical service. Therefore, offering such a name seemed rooted in our culture, represented growth, and aligned wonderfully with the hospital's visual identity.
Slogan
We offered many poignant slogans, but the one that fit perfectly with the hospital's mission and the overall visual language was "Dedicated to life." It is an all-encompassing phrase that purely communicates the mission and values of Trita Hospital.
Visual Identity and Signage
The research process of finding universal symbols for healthcare sometimes brings surprising challenges, but our thought path was consistent with the brand and what it represented. We offered the journey of the sun and a hug (symbols for life and care) into a merged visual component accompanied by a circular object at the top as a representation of universality. That element can be updated and shifted second to each department, be it a heart for the cardiology department, etc.