Rebranding for the Urban Research Institute in Albania
The Urban Research Institute is a non-profit and non-governmental organization founded by independent professionals with a shared vision for sustainable urban development, new clean energy solutions, and creating better cities.
Our previous visual identity needed an update, so we created a new design inspired by urban maps. We used various shades of green to represent sustainability. During these types of projects, we always remember the importance of modernizing the imagery while having straightforward communication. We greatly refreshed the URI brand, using more approachable fonts while retaining space for experimentation with placeholders.
The Urban Research Institute is a non-profit and non-governmental organization founded by independent professionals with a shared vision for sustainable urban development, new clean energy solutions, and creating better cities.
Our previous visual identity needed an update, so we created a new design inspired by urban maps. We used various shades of green to represent sustainability. During these types of projects, we always remember the importance of modernizing the imagery while having straightforward communication. We greatly refreshed the URI brand, using more approachable fonts while retaining space for experimentation with placeholders.