Visual Identity for VALE, an AICS project, became a festival for sustainability and rural cultural development throughout Albania in 2020
The VALE logo derives from its acronym, meaning sustainability, environment, language, and enogastronomy. The central concept relies on the name, so we wanted to create a logo focusing on typography and an identity reflecting a recognizable Italian element such as the Azzurro.
The latter has a layered importance since it’s also the color of the sea, a connection point between the two countries. The watery element persisting throughout the visual also coincidentally corresponds to the acronym's meaning in Albanian, meaning wave.
The VALE logo derives from its acronym, meaning sustainability, environment, language, and enogastronomy. The central concept relies on the name, so we wanted to create a logo focusing on typography and an identity reflecting a recognizable Italian element such as the Azzurro.
The latter has a layered importance since it’s also the color of the sea, a connection point between the two countries. The watery element persisting throughout the visual also coincidentally corresponds to the acronym's meaning in Albanian, meaning wave.